In internet marketing, black hat SEO is a term referring to illegal techniques used to boost rankings in search engines like Google and Yahoo. In internet marketing online, black hat SEO is the practice of deliberately manipulating search engine indexes for personal or business gains. Black hat SEO has been around for a very long time and it was only recently that its true nature was exposed by the internet community.
One of the most common methods that has been proven by internet marketers to increase search engine ranking is link farming, where you pay other people to link to your site by offering to "back links". This can actually get you banned from many search engines including Google and Yahoo, which have strict rules against the use of reciprocal links. Another technique that black hat SEO practitioners use is to write blog posts and articles on unrelated websites to obtain backlinks.
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This technique has been proven to lower the page rank of sites with high page rank but do not rank highly enough for the search engines to give them the attention they need. The only benefit of using this technique is that it will create a link to your website that will eventually result in traffic, which you can turn into potential customers for whatever products or services you are offering.
You might be asking yourself why is black hat SEO bad? When you search Google's results pages (SERPs) for terms such as "black hat"black hat SEO", you'll discover that they're always listed at the bottom of the first page. This means that if you search for these terms you will only find links and directories that are trying to trick you.
By using these methods, an SEO will get his page banned from search engines and it will be difficult for him to make any money in the industry. Therefore it is very important to avoid black hat SEO methods, even if you have to pay a little bit of money. If you want to increase your online visibility and traffic, you should be sure to do some research on the methods and practices of your competitors before you take the plunge.
Also remember that search engines don't like spam and if you're not careful they can get creative and ban you for the rest of your life. Make sure you only submit original, quality, relevant content rich articles that contain keywords that search engines will recognize. For example, if you were trying to boost your ranking for "black hat SEO" then the articles you would want to focus on things like article marketing, blogging, article submissions, guest posting, blog commenting on forums and social media marketing.
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