So you want to know if it is legal to buy email lists? If you are a marketer or an online entrepreneur then it is probably something you have considered doing before. The problem is that there are some things you need to be careful about when it comes to this practice, as there are also unscrupulous marketers who are only interested in your money and will not deliver on any of the promises they make. If you are looking for an alternative way of advertising and gathering your subscriber list then one option you may want to consider is buying an optin email list.
One of the main reasons you may think about purchasing email lists is that this is a much cheaper way to do so. However you need to be aware of how many unscrupulous marketers actually try and pull the wool over your eyes. These marketers know what it takes to get subscribers to join their mailing list, and then they will attempt to sell these subscribers the next time they promote their products. Although it is unlikely that someone who is sincerely trying to help you can do this intentionally, it is still possible.
This is why it is important that you buy your lists from a reputable company. You will want to ensure that the people who own the lists have actually paid for them. There is a simple way to check this. If a company sends you a request for information regarding the purchase of their email addresses, then you should assume that they have actually paid for the addresses. Any company that does not ask for this information should raise some red flags. You should also be wary of companies who only want payment for shipping.
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There is another reason you may wonder if it is legal to buy email lists is if you are actually sending unsolicited email marketing materials. If you are doing this then it is likely that the people on the list are not really interested in what you are offering. When someone receives an email marketing solicitation such as one regarding a discount on a particular product, they usually think nothing of it until they get an actual offer in their mailbox. Then they may see the fine print that actually says something like "save $20 on your next purchases" or "you will receive a discount of up to 50%". Then they instantly start looking for ways to redeem their discount. Chances are that most people who receive these types of solicitations are not really interested in the discount that you are offering.
A third reason, you may question whether it is legal to buy email lists is if you are trying to send unsolicited emails in bulk. If you are going to do this, then it is important that you do not use hyphens. Hyphens will cause the email to sound like an advertisement. Although many people do use hyphens when they are referring to products instead of names, this is still considered unsolicited email marketing. So make sure you either include all names or do not use them at all when sending out promotional information.
These three reasons are not the only reasons you may wonder if buying an email list will hurt you. There are also other reasons you may consider. However, if you are thinking about trying this tactic, you should always make sure you have a legitimate opt-in form on your website. This is very important and you should never neglect it. Opt-in forms are vital to the success of any email marketing campaign and should never be overlooked.
